Anybody else not buying BioWare as a legit massive developer?

It seems like everywhere I see the assumption that Star Wars : The Old Republic will be awesome. After all, BioWare has a reputation for great RPG's, right?

Sort of. The first thing people say about BioWare games is that they "have a great story." Huh. Saying a game has a great story is a lot like saying a girl has a nice personality. You are giving a compliment while avoiding other issues entirely. In the case of BioWare, you aren't saying "it's a great game." You're saying that you completed the game because you wanted to see the end of the story, not because any sort of compelling gameplay was sucking you in.

It's hard to make the leap from regular games to massive games. Blizzard did it, of course, but they also knew how to make fun games before they started.